Establishing a communication with other youtubers and making friends and comments may be the number one and most important step of your success in being a Youtube Beauty Guru. Above all things, even above in making good videos is making good connections or friends on the platform you are using to promote. This means basically if you are promoting on Youtube, you make youtube friends, if you are promoting on Instagram, you make instagram friends, and Twitter friends, and Tumblr friends, you get the point.
Where ever you decide to use as your place to advertise, promote your channel, you need to support others who are on that platform. So if you are the type of person that is on Instagram only following 20 people, while you yourself have 2,000 followers, JUST DON"T DO IT ! I see so many people do this kind of thing on instagram where once they get enough followers, they decide to unfollow everyone they don't know personally and leaving a handful of people to follow such as friends or families.
Here's the thing, no matter where you are, twitter, tumblr, or instagram, you need to actively engage in the activities of your followers. So if you only want to follow beauty gurus on those platforms, FINE ! However, once you follow them, you still need to favorite their tweets, like their pictures or reblog their tumblr posts. These are all important in letting them know that hey you are not just a ghost follower and you are actually really interested in their posts. This in turn will prove to them that you are somebody they should check out and support.
The above video is a makeup tutorial that I did for Valentine's Day, nothing special, but without my active followers and subscribers, nobody would have found this video and watched it. But because I always support my subscribers, they in return come checkout my channel when I post an update on twitter, instagram , Facebook etc.
Do you know how many other people beauty guru's follow? They follow as much as hundred and even thousands depending on their level of promotion. Some beauty gurus are always subscribing to new channels everyday, asking everyone to come checkout their channel and subscribe to them. I would say about 30 people out of the 100 that is subscribed to you are actually interested in you in particular instead of just trying to promote themselves. That percentage maybe even lower today. I think the majority of your subscribers will be the ones that are trying to do " sub for sub" kind of thing with you, and maybe 30% or less of them actually want to come back and visit your channel as you upload new materials.
So this maybe the biggest advice I have in being successful is go out and make connections, and friends. If you see a fellow youtuber that has more subscribers than you, don't be intimidated, if they are in the range of 1,000-5,000, there's still hope, you can still contact them and get a decent response. But don't go on their channel and say things like "omg I just found your channel, love it, I subbed, can you checkout my channel too." This sounds nice and all, but do you have any idea how many people do this everyday ?
For me, I don't really care whether they say something decent and constructive or just flat out want me to sub to their channel. As long as they found me, it's easy for me to open a dialog with them and further a friendship if possible. When I say friendship, I don't mean like get their phone number and fly to their town and help them move furniture. NO! I meant like do something that is useful to them, help them promote their channel, they will in return help you promote yours. When I comment on people's channels, I almost always hit share on google, and also like their video. I do this because this allows their video come on to my subscriber's newsfeed and my subscribers can see who I have subscribed to and liked.
So at this point you are probably thinking well why da heck I want my subscribers to go checkout other people instead of me. Well whether you like it or not, your subscribers who are subscribed to you will find other people to subscribe to especially those looking for sub for subs. Don't worry, the world is a big place, there are many many youtubers out there.
A good rule of thumb is that only subscribe to people that are within your level of subscriber status. If you have 100 subscribers, either subscribe to people 100 or less or no more than 2,000 or more. Somewhere between 100-2,000 is a good starting point. Chances are, people who are in the 2,000 subscribers point is still looking for other youtubers to support them which means you still have a chance in establishing a connection or make a new friendship with them.
I have talked to several youtubers within the 5,000 range, and I myself have less than 200 subscribers. The best way to contact youtubers is through twitter. Most people are too busy tweeting stuff on their own and they don't really care about contacting others on twitter. This is where you come in, because on Youtube there's too many people sending that beauty guru a email or commenting on their video, but on twitter it's different. If someone has say 5,000 subscribers on Youtube, they may not even have half of that in twitter, so it's easy for you to send them a message.
The bottom line is, subscribe to that person on Youtube and comment and like on Youtube, but make a deeper connection through other social media networks, and the next time you have something to upload, that person where you talked to more than once will most likely watch you.
I hope that this blog will help you guys in becoming future successful beauty gurus. Remember if you work hard at something, eventually it will payoff. Most people quit before they see any success and that's the sad truth.
I will leave my social media links below, if any of you guys would like to follow me or contact me further for questions. Who knows, I might be making it big on Youtube by the time you have seen this post. Good Luck to you !
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